Ellen Ma, the female Streetwear Art Director of Chicago.
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Hip-Hop Happy Creatures

Hip Hop Happy is a modern twist on the Plushy, and an aesthetic tribute to hip-hop's greatest icons. I want to put my own mark on my work because there’s a certain playfulness in urban culture that I want to provide. This line draws inspiration from my Asian upbringing, and the urban culture of the city that raised me, Chicago. The First Release celebrates seminal icons from Hip-Hop’s history: The Musician, The Artist, and The OG. They are all meant to invoke a slice of the aesthetic of these movers and shakers.

 
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